Election ads work like Prevagen ads

The main feature is repetition. The main target is seniors. They go to church, they go to vote, out of duty.

When they are at the voting booth they vote mostly from tradition: the same party. But if there are options, then the thing that comes to mind is the TV ad. Name recognition is most important. After that gut feel. If they heard the candidate speak, they mostly made up their mind on how the person spoke. Not what they said, just the personality and the tone of voice. The way you sell mattresses and Prevagen is how you sell candidates.

A minor second point comes into play if there is still some hesitation, such as in a primary election. There you have to get that person watching TV to identify the candidate as part of "us." It does not matter if the candidate is Democrat of republican, they still have to make a bond of sorts with the voter. Trump was good at this, as his thinking is so simplified that he did not need to prove any point with any facts or numbers, just identify voters (white folks) as us and the enemy (foreigners) as the other people who are not us. "They are threatening our way of life!"

Democrats: simplify the message! This is good:

The Trump Florida case before Aileen Cannon

A lot of people do not understand what the legal case is. Trumpsters seem to think Trump is being charged with something and "can't have the papers to look at to see what the charges are." He was never charged. He sued the US to get his documents back. Before he is charged with anything.
Trump's filing:
UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF FLORIDA WEST PALM BEACH DIVISION CASE NO. 22-CV-81294-CANNON DONALD J. TRUMP, Plaintiff, v. UNITED STATES OF AMERICA, Defendant.

Here is the top of the first page.

The  document contains a lot of complaints, grievances and a claim that the president has a right to some records of his presidency.

The last page ends with:

The claim there is to have all his personal papers back immediately, and also to lock up the entire lot so that the FBI cannot look at it, before the Special Master and the Trump team go through it page by page. By November, as it stands.

Trump has no claim whatsoever to any classified documents. Even if he declassified them (he did not) they are still government property. DOJ response explains this.

The entire procedure is a delaying tactic. The FBI does not normally need to return items in an active case from a crime scene, until the crime has been in court. The Judge Cannon case is not the criminal case. It is a grievance case. Mainly based on presidential powers and the Fourth Amendment.