Choosing a President: the Low Information Voter

I have reasons to vote for Harris and I could state them and you would not be surprized. I have some ideas that the Trump folks and MAGA would consider radical. But worldwide, they would not be. Most people in the Western world allow a role for the federal governmnet in our lives. Only those that were convinced by Reagan 40 years ago that "all government regulation is bad" stick to the pure free market idea of the world.

The undecided voters do not think about politics much. They have jobs, daily lives, social media and friends that take up their entire day. They are now faced with an election. What they decide may not be easy to explain. And they may not know why they voted one or the other. Many decisions are unconscious. Here is a summary of Tversky and Kahneman conclusions. Our decisions are not entirely rational.

Social psychologists and political science academics have studied the thinking of different types of people. The MAGA folk fall into a category that believes in hard work and may be quite normal and reasonable in their interactions with other people. It is only when politics comes up that their beliefs come up. They may not be able to explain them well, but George Lakoff and Elisabeth Wehling have labeled it "strict father morality." High taxes are seen as an immoral punishment of self discipline and a threat to economic competition. They actually believe that the system is fair and that anybody could become Elon Musk. The fact that there is almost no social mobility anymore and that most of them are stuck in the lower middle class forever is not clear to them. They believe in the American Dream of some 50 years ago, post WWII. The blind belief in "fee hand of capitalism" leads to pure capitalism being the ideal economy. That allows them to ignore the fact that the GOP will eliminate Social Security and Medicare.

They see abortion in this same frame. If you are not able to take care of disabled child, you should not have strarted a family. Abortion never comes up as an option to them. If a baby dies at childbirth, that was God's will. If the mother dies, that is the same.

The concepts of freedom that they have and we have are not the same. The freedom may be strictly based on their morals and some of that is definitely the JD Vance type of stuff. Very extreme individualism but then odd views of society.

The low information voter could also be one with no real poltical views. A person like this is quite dependent on their peers. belonging to a group is most important in life, and they will follow the leader of whatever group or community they are in.

All these factors lead me to believe that there are people in the MAGA camp simply because a family member is a hard core MAGA supporter. But when faced with the erratic behavior of Trump and the future of the country in the game, they may choose now to not support Trump himself. They can hang on to some MAGA principles but not show up to vote at all. Those are people that leave Trump rallies before they are over.

Reading material:

The Economy and Presidents

Presidents are usually blamed for a bad economy, but never get credit for a good economy. Inflation in particular is blamed on presidents. The current one was due to the pandemic, and was world wide.

Jobs, ecomomic growth and so on are calculated and tabulated. They are used in election ads.

Obama won two elections. I think he won the second one in that we had recovered from the disasterous Bush recession and healthcare was taken care of. But he was not making any waves past the first two years.

Now we are in a democratic term. Inflation did happen. Big corporations, two or three of whom control any particular product category (phones, diapers, toilet paper, baby food) fix prices. A smaller player (10% of the market) could sell at a lower price. But could never sell enough to make  a difference. 

Would they hesitate to raise prices? No. It will be blamed mostly on the current president. They want the republican elected, so that he can reduce corporatre tax. Once he is elected, will they reduce prices? (After their taxes are cut). No. Corporations never lower prices.

Corporations have paid 20-30% tax in recent times. It is apparently worth the trouble to buy as many senators and presidents as you can for even 5%. And then also have someone like Trump who defund the IRS so they can't collect tax.

So Trump does seem to be able to funnel money and manipulate people. His understanding of the economy for the rest of us is poor. He does not understand tariffs and balance of trade, for example. And he rarely does anything for you or me. At the end of his term he insisted on signing the covid checks. I don't think he would approve those again. Corporations were bailed out and will be again.

How does the voter figure out what is going on? They do not. They respond to prices going up, but never follow how much their salary goes up at the same time. Luxury good prices go up almost immediately when inflation starts. Small snacks at the gas station go up more than a bag of flour. Voters note a few things, ones they buy most often. Voters also do not remember very well how they were financially four years ago. It's just not something that can be measured by the consumer very well. If all the people around are complaining about prices, they conclude they were better off a few years ago.

The human mind is somehow guided by rules of thumb to make a decision in all everyday things. It it is not really set to collect all kinds of data to make that decision. If you are shopping, you just remember the previous time you bought a similar item. Most of us decide by the minimal infomation on hand. You look at the items on the shelf. Maybe check the Amazon price. A credit card allows many to overpend when shopping. You only realize you overspent when the bill arrives.* When you have a good liar like Trump repeatedly tell them they are worse off, they begin to believe it. Whatever the voter believes about the economy under Trump or Kamala, it is based largely on gut feel. There is no rational mechanism needed.

(*On line banking does allow better control than before.)

Some more economy comments at the end of my newer entry:

https://esapolitics.blogspot.com/2024/09/its-still-low-information-voter.html