Trump was seen as a tough guy, Biden (after the debate for sure) as a wimp. Trump bragged about all the things he will do. Who would imagine he starts bragging about building things, like ballrooms. Before the election it was just about tearing things down that were "too much government." Trump has been proud of every single thing he has cut down. Also part of the caveman mentality. You have to show daily the achievements to your tough males of your clan.
The Atlantic in its story on resistance by David Brooks summarized the "achievemnets" as all in the category of male toughness (see the part after SNIP) :
This also ties in with all the machismo that the Joe Rogan fans display. Even taking vaccinations was for wimps.
The young men today seem to be craving some of these caveman jobs they no longer need to do. Just sitting on the couch playing videogames (Mike Johnson meme here) does not achieve it.
A lot of the machismo is rather thin, like retired National Guard officer Hegseth talking about warrior ethos. Hegseth has served in Afghanistan. He may have some real experience. Even thinner is the machismo presented by Kristi Noem, amounting to wearing costumes with no real badges or rank. But the attitude from all this is enough for MAGA-men. Trump himself will fail with his hard leadership image when he becomes physically weak. When he can no longer climb the longer steps of Air Force 1, that is the end.
All displays of empathy are for wimps. Trump has no problem putting out an example of this. Greed and stepping on anyone to get your goals is the ideal. JD and all the others try to copy him.
All support to anyone with a need is just feeding the people that really do not need to survive. You have to stand on your own and never beg for help.
The entire taking care of citizens (as far as needs, help going to individuals) in terms of social programs and plans for our happy planet (environment) have been forever Democrat programs. All the ones Trump wants to cut. The concept is explained well in an Onion item related to the 1980 election:
It is strange that Trump was seen as some sort of support for women in early days. This could all be framed as looking out for white Christians. He was protecting them from transgenders in bathrooms and from the "great repalcement theory." Their way of life would survive. At least in suburbs and rural towns.
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